In the ever-evolving world of Instagram, it can feel like new features pop up faster than we can say “double tap!” Two of the hottest tools on the platform are Instagram Stories and Instagram Reels. But what exactly are they? And how do you know when to use Stories vs. Reels? Let me break it all down so you can skyrocket your Instagram engagement and grow your audience like a pro!

What Are Instagram Stories?

Instagram Stories are short, disappearing posts that last for 24 hours. It’s the little circle with pink and yellow colors surrounding your profile photo as shown below. Think of them as behind-the-scenes snippets of your day—casual, in-the-moment updates that don’t need the polish of your main feed. Stories can be photos, videos, boomerangs, or even polls and quizzes. You can add text, stickers, GIFs, or music to make them pop!

What I love about stories is that they are perfect for building trust with your audience which in turn lead to sales.

Why Use Instagram Stories?

• Show authenticity: Stories are great for showing the real you. Less curated, more casual.
• Engage followers: Use fun tools like polls, questions, and countdowns to keep your audience engaged.
• Keep content flowing: Got something to share that doesn’t belong on your perfectly planned grid? Post it in a Story!

Here’s an example: You’re a life coach sharing an inspirational quote on your feed. But in Stories, you take your followers behind the scenes—maybe a sneak peek of your morning routine, a quick chat on mindset, or even a poll asking what topic they want to dive into next.

Now, when it comes to keeping your video views up you want to be super intentional first thing in the morning and here’s a strategy that can help you:

First thing is to greet to audience. Ideally you want to include a sticker or poll to get some engagement going.

Second thing you want to do is share a behind the scenes to connect and relate with your audience. Share something you’re working on or share a happy testimonial and send them to the link to purchase such thing you mentioned.

Third, share a personal story or why you do what you do. This is why people want to connect with you! They want to know who you are and what you’re going through. Share something inspiring so they can keep learning from you and make sure to always connect it to the thing you currently do as far a business goes.

What Are Instagram Reels?

Instagram Reels, on the other hand, are the star of Instagram’s video content game. Think of them as TikTok-style, highly shareable, 60-second videos (you can even go up to 90 seconds now!). Reels live forever on your profile, unlike Stories, and can be shared with a broader audience. They’re all about creativity, with features like audio tracks, effects, and the ability to stitch clips together.

Why Use Instagram Reels?

• Reach a wider audience: Reels are pushed out beyond your followers, showing up in the Explore tab for anyone to discover.
• Boost your engagement: Reels tend to get more likes, comments, and shares because of their viral nature.
• Show your expertise: Whether you’re teaching something, showcasing a product, or just entertaining, Reels are an amazing way to showcase your skills.

Another example: If you’re a wellness coach, a Reel could be a quick “5-minute morning yoga routine” with upbeat music. Or maybe you share a step-by-step guide on how to create a healthy smoothie. Reels let you pack in value, in a fun, digestible format.

Instagram Stories vs. Reels: What’s the Difference?

1. Longevity

• Stories disappear after 24 hours, though you can save them in Highlights.
• Reels are permanent (unless you delete them) and can live on your profile for as long as you like.

2. Main Purpose

• Stories are more casual and real-time, designed for engagement with your current followers.
• Reels are more polished and made to attract new followers through shareability and the Explore tab.

3. Audience Reach

• Stories are shown mainly to your existing followers and are meant for deeper engagement (hello, polls and questions!).
• Reels are pushed out to the entire Instagram community, giving you a shot at going viral.

4. Creative Tools

• Stories: Use stickers, filters, and text overlays to add personality to your Stories.
• Reels: You get access to all that, plus more advanced editing tools like AR effects, speed controls, and audio mixing.

Which One Should You Use?

If you’re thinking, “Wait, do I need to be using both?”—the answer is a resounding YES!

• Use Instagram Stories to build deeper connections with your current followers by showing your day-to-day life, sharing quick thoughts, and keeping your audience in the loop.
• Use Instagram Reels to grow your audience by creating shareable, high-quality content that provides value, is entertaining, or hits on current trends.

How to Use Instagram Stories and Reels Together

The real magic happens when you combine both. Use a Reel to attract new followers with an awesome tip or a mini-tutorial, then use Stories to keep your current followers in the loop about what’s happening behind the scenes.

For example, if you’re an entrepreneur selling products on Etsy, you could create a Reel showing the step-by-step process of making a handmade item. Then, use Stories to share sneak peeks, customer testimonials, or behind-the-scenes clips of packaging up orders.

Final Tips for Using Instagram Stories and Reels

• Stay Consistent: Whether it’s Stories or Reels, consistency is key! Show up regularly to keep your audience engaged.
• Use Hashtags and Tags: For Reels especially, don’t forget to throw in relevant hashtags to boost visibility.
• Be Authentic: Whether you’re casually sharing on Stories or creating a polished Reel, keep it real and true to your brand voice.

Did you like this? Let me know if you found it useful and if you need help creating explosive results with your Instagram growth then you’re going to love my SSC membership.

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