Want to get my Top 4 Things you need to Gain Authority using your Instagram Stories? Then keep reading! I’ll share with you my best tips so you can get seen as the expert that you really are! Let’s dive in.
4 Things You Need to Gain Authority using Instagram Stories!
It’s hard to show up when you don’t know where to start. It’s harder when you’re not used to showing up on camera! But don’t worry, I’m here to simplify everything for you so you can start gaining confidence, become an Authority, and turn those looky lookers into loyal followers!
Ready to amp up your story game? Check out this post: How to Use Insta-Stories to your Advantage!
Stand Out
First, let’s talk about the correct size you need for your Instagram Stories. There’s a lot of fluff out there about the sizes so let’s get straight to it.
When it comes to size the correct size is 1080 x 1920px. That is currently what’s working with the platform so make sure you use that or use the templates with correct sizes given to you through the third apps.
If you want to create your own stories using a third apps, then I highly recommend you use OVER this app is by far the nicest and they have thousands of templates to share with you! Plus, they have thousands of fonts for you to use and they also allow you to keep things simple and on brand! You’ll never get stuck for ideas again.
Now, let’s talk video for a second. If you’re uploading a video, make sure that you record it vertically and not horizontally. Otherwise, Instagram might crop it. And you’ll be forced to redo it.
Another thing I should add…. Stay on brand. There’s no need to add 20 different colors or fonts to your graphic. If you don’t know your brand colors stick with 3 colors and two fonts. I highly recommend this. Otherwise, you end up losing your audience and it looks like you don’t know what you’re doing so they end up going somewhere else. And that’s the least I want for you.
Time to Show up
The one thing I recommend my clients is this: Show up. If you’re not showing up you’re doing a disservice to your community.
Show your face. Share your voice. Let people hear you and see you. This is the number one thing you should be doing. Especially if you’re the face of the brand. Or even if you offer products I still recommend you speak or show your face when you share your products. It might not be easy at first but leaders take the first step. And I know you’re one. Even if it’s a small step… take it and run with it! Perfection will only come from you practicing.
If you want people to trust you it is imperative that you show up daily. You might not see traction at first but consistency wins every time.
Another thing I want to add is that if you want others to see your content, go ahead and comment on your ideal clients stories. Too often I hear people complain they’re not getting any engagement and it’s because they’re not doing their part to participate in the instagram community.
There’s too much expectation of receiving.
When in reality, you should be giving without the expectation of getting anything in return! That’s true leadership.
Remember that everyone is craving connection and when you make the intention to show up and be of service to others not only your engagement will grow but your confidence will grow which will cause more growth overall!
Use the Instagram Stickers
By this I mean, use polls, questions, and Gifs. This is so powerful. Instagram is already giving you FREE tools to increase your engagement and build even more authority!
This gets your people to start a conversation with your current content especially if they don’t know you!
All they have to do is either answer a question or maybe slide the emoji slider to agree with you.
Once you build connection with them you’ll start to get more responses with time. The great thing about stickers is that it’s easy and fast. Rather than leave a whole comment on your post all someone has to do is tap. Especially if they are lurkers. You of course can see who is tapping and interacting with your stories when you have a business account. All that data is pulled and you get to see who is engaging with you.
Instagram stickers are a powerful way to build strong relationships.
Get used to adding stickers daily! Prime your audience so you can gain Authority.
You can start by adding daily activities to add content then you can add stickers like questions or polls to ask questions.. For example, if you’re a mom and you know you love Target but hate Walmart… poll your audience and ask them which one do they prefer the best. That’s as easy as this gets to be.
I’ve got a full 30 days of Instagram stories for you to use right now so you can get more ideas to play with! Check them out below!
Educate your Audience
Alright, the most important part of this process is that you educate your audience. One of the main things as an influencer or brand is to show your audience what you teach is relevant and that you of course know what you’re talking about.
If you want to keep your audience, stay consistent with what you teach. Like I mentioned above, show your face and speak to the camera. People are watching…
If you know your topic and you are obsessed with talking about that, then make a short clip of 1 minute or less educating your audience about that. Here’s an example, if you’re a health coach and you are obsessed with helping moms stay healthy while pregnant then give that audience daily tips that can help them right away.
Remember that people are constantly looking for solutions and if you have a solution to a problem then this will help you be known as an authority in your field.
Video is so powerful to build instant connection and it’s the reason why I keep saying use video to educate your audience.
People want to see and hear real people not another bot. If we can’t see you it makes us think you don’t exist and that’s where connection gets lost.
Practice each day and don’t be afraid to look like a fool. Trust me I still have days where I don’t want to show up but it is imperative I do it if I want my followers to get to know me. Especially if I have a “business” I want to grow.
The more you practice the better you’ll get and the easier it will be to share your message and become the authority in your industry.
I hope these tips help you serve your audience and create the impact you’re looking for! Share your best takeaways in the comments below.