Struggling with that Tagline?

Some of us struggle with simple things like this but don’t worry because I’m here to the rescue.

Whether you’re already in business or about to start one, remember to always make sure you spread the “Marketing love” around.

You’re probably asking, “What the heck is marketing love?”. It’s simple, you’re basically speaking in marketing language to your audience.

When it comes to social media, your talk should be direct to your audience and in case, you don’t know who your audience is. They are your ideal customers.

• Find out what separates you from the rest.

There are a ton of other people who are in the same field, however, what makes you so special? Be specific because the more specific you are the more you get to find your real audience.

For example: If you’re an interior designer, you’d want to use something like, “Inspiring you to make creative design choices for your home.”

Always remember that you’re Tagline isn’t about you, it’s about your audience.

• Make it memorable.

Everyone loves a Tagline that’s catchy and easy to remember. The shorter the better because most tend to remember easy to use phrases and you’ll want to be the one to remember.

Craft and perfect it. Go based on your beliefs and values.

And as a social media manager, I have learned that guarding your values will guard your reputation because once it’s damaged, it’s really hard to change people’s view of you. Trust me that’s happened to me before and it sucks!

Be who you are, sincerely and responsibly without pretending to be someone else. Once you identify it, you’ll attract the person you’ll always want to do business with.

So that’s it. There ya have it. I hope this is of good use for you and you use it to build a savvy and bolder business.

Xox,

Jocelyne

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